Business strategy Essay Example | Topics and Well Written Essays - 1000 words - 1

Business strategy - Essay Example In case of Honda, the strategies of the company, in order to ensure its long term presence and remain profitable are increasing investments, market expansion, new product development as well as integrating technology for operational purpose. As a result of this, the company was able to increase its productivity (Berger, 2011). These choices paid off for the company to a great extent and it fostered Honda to strengthen its distribution network. Although the strategy helped the company to diversify its product line and expand business, the overall sales dropped marginally (Ahlstrom and Bruton, 2009). The figure above makes it clear that the Honda witnessed reduces sales volume for its full size cars, minis and trucks and buses, even after making the new strategic choice. One of the positive outcomes of this strategic choice for the company was that, it allowed them to create value for the stakeholders. Honda: Success as a Corporate Organization A shift in the strategic choice for the c ompany has allowed them to unearth new avenues and dimensions of business. The new strategic choice for the company also allowed them to diversify the product line and cater to overseas countries. However, the only negative outcome for pursuing this strategy is decreasing sales volume. The decreasing volume of sales was also becoming a cause of concern for the company and for that reason further investment in the field of research and development was not possible. Despite that Honda was able to position itself as a successful corporate citizen. With this approach, the company was able to make good market positions for them in the European as well in the US market. In the late 80s, the company succeeded to become the fourth largest car manufacturer in USA. One of the major drivers of success for the company was the decision of Honda to diversify product line into motor cycle, power equipments and automobiles. Moreover, this strategy also allowed the company to target different type o f customers and allowed them to operate in both B2B (Business to Business) and B2C (Business to Consumer) channels. The dealers of the company were also enthusiastic about the same and they supported the company which allowed the company to strengthen their financial status. Hence from the above discussion, it is obvious that Honda as a corporate organisation is successful to a great extent. International Choices of Honda International marketing is a buzzword and business houses around the world consider it as a way to survive in the market and experience growth. Migration, investments, reduced international trade barrier and well defined legal frameworks are the major drivers of international marketing. Moreover, conducting business in the international marketing also allow companies to cater to different customer segment. With large number of benefits, it is therefore necessary for a company to choose the most suitable mode of entry in the foreign soil. In the context of this stud y, Honda is also enthusiastic about making its presence in foreign countries. The principal intention of Honda towards making international expansion was to showcase their expertise in motorcycle design.