Saturday, August 31, 2019

Business Proposal Outline Essay

This is a summary that can answer the question: what kind or type of business am I in? You must be able to answer this with a one sentence answer that summarizes everything you’ll do. You’ll use this as a tag line when meeting business people as you market your business or as an introductorily statement presented to a lender. Structure Define your business as a Sole Proprietorship, Partnership, C Corporation, S Corporation or Limited Liability Corporation. To accomplish this will require the skills and expense of a good attorney specializing in small business. Management See more: argument essay format You’ll need bios and resumes on your principal team players, including details of their experience, education, noteworthy achievements and why you’ll think they will be an asset. Employees How many and how will you hire them? What qualifications are you looking for? Will you outsource? What about compensations, benefits, workman’s comp insurance or health plans? Finances & Accounting In house or subcontracted? Computerized? What software will you need? You’ll need a proforma profit and loss statement with income and profit projections forecasted out three years. What kind of a balance sheet method will you use? You’ll need three-year projections of assets and cash-flow. Will you outsource for expertise in this area? Who can you hire and who can recommend reliable professionals? How much will a qualified CPA cost you a year? What services will he/she provide? Technology What are your needs? How will you use your equipment and in what aspects of your business? What file databases are you going to maintain? How much power do you need to maintain these? Can you option for online vendors or do you have to install an in-house system,? What about IT? Outsourced or hired? What is you budget for upgrades of equipment and software? Will you be doing graphics and promotional materials design in-house or outsourced? What about spyware, malware and virus protections? More Than An Afterthought Writing a business plan that is comprehensive will require a lot of work and thought. But once it’s done, you’ll have a tool that can breathe and grow as your business grows. A successful business plan template will be divided into sections allowing the reader an easy interpretation of what your goals are and how you plan to achieve them. It should include the following: †¢Cover Sheet. Includes the name of the new business and the principals involved. †¢Table of Contents. Easily divides the plan into different sections and allows for easy navigating. †¢Executive Summary and Mission Statement. Introduces the business idea, summarizes the ideas and goals and what you intend to accomplish. †¢Start-Up Costs and Operations. Lists all the details of the items and costs required to get started as well as the operating costs once the business has opened its doors. This includes all expenses such as rent, supplies, administration, equipment and employees. †¢Marketing Plan. Your strategy for advertising and other methods of gaining clients. †¢Revenue Projection. Your financial forecast over a period of several years. †¢Appendix.

Friday, August 30, 2019

My Masters Are You Mad? Essay

Interestingly, the concept of ‘madness’ can be interpreted and explored in many ways. The foolishness of one’s actions; the mayhem or pandemonium of a situation; or the mental instability of an individual. Shakespeare’s Twelfth Night mentions ‘madness’ more often than any of his other plays, suggestion that madness plays a central role in the development of both the plot and the characters. The intention of Malvolio’s question, although potentially ambiguous, is to suggest to his ‘masters’, Sir Toby and Sir Andrew, that they are crazy to be up in the early hours of the morning making such a noise in Olivia’s house. Through his question Twelfth Night, indirectly, presents many answers that lead us, the reader, to our own conclusion about the degree of madness within each of the characters and the situations they create or find themselves in. The theme of love as a cause of madness is one that presents itself regularly in Twelfth Night. As the play opens, Orsino talks of how too much love can make one’s appetite for it ‘sicken and so die’. He says how love can make you want things one minute, and then, in another, make you sick of them, ‘But falls into abatement and low price Even in a minute.’ Love should be, in theory, a powerful, all consuming feeling of euphoria and fulfillment. However, when Orsino describes this violent mix of desires accompanying love, he seems to be referring to everybody’s experience of love. He is generalising and assuming, however disruptive and chaotic love is, everybody experiences it in the same way he describes. As the play progresses, we are shown that his love for Olivia is unrequited, ‘How will she love, when the rich golden shaft hath killed the flock of all affections [†¦] !’ Unrequited love is impure love, as the path of the one who love is almost certainly headed for despair. The suggestion that such a beautiful emotion could result in turbulence and such pain & upset is the suggestion that love, and the journey it takes Orsino on, is mad. The readers are left contemplating that if Orsino knows the path he it taking is unstable, why does he bother continuing when he knows his fate? Love has left him mad & unhinged and, possibly, incapable of making rational and thoughtful decisions. Instead he leaves to ‘sweet beds of flowers’ to further ponder his emotions. The loss of Olivia’s both brother and father within a short space of time has left her grieving excessively and unnecessarily. Sir Toby opens a scene by questioning Olivia’s behavior, ‘What a plague means my niece to take the death of her brother thus?’ intimating his disapproval. He is the first to be bold enough to point out the ridiculousness of her overly-melodramatic grieving, having vowed to hide away for seven years. It is considered appropriate to mourn for the loss of a loved one for a period of time, but, in Olivia’s case, seven years would usually be considered inordinate. Before Olivia even makes her debut appearance in Twelfth Night, precast as a self-indulgent and overemotional character. The theme of madness again presents itself in her self-important view of the world. The fact that Olivia is giving up seven years of her own life to grieve, shows her desire to play the victim, hiding away from the world outside her house and the affections of others. When Viola, in disguise, comes to Olivia on Orsino’s behalf, Olivia plays upon his affections for her, teasing his messenger with her disguise, ‘Give me my veil; come throw it o’er my face.’ If she truly was wretched from the loss of her brother and father she would not indulge in such frivolous devices to keep others interested. The prolonged grieving she had opened herself up to has been at the expense of her better-judgment and maturity. She, a ‘master’ of Malvolio, as his question includes, has slipped into instability and silliness, and, if she keeps it up, is not far from the madness that seems to engulf the characters of Twelfth Night. The role of the ‘fool’ in Olivia’s household is to speak their mind, having no fear of the possible repercussions they may face from their masters for their honesty. Ironically, but perhaps unsurprisingly as this is a work of confusion in Shakespearean proportions, Feste, the clown is perhaps the most sane and wise of all the characters. Feste makes a comment to Sir Toby and Sir Andrew, asking them if they have ever seen ‘the picture of ‘We Three’?’ The picture he is referring to is that of two fools, with the idea that the viewed is the third fool. He is suggesting that they either are the fools in the picture, or have both seen it and, therefore, make up the third fool. He is the only character inferior to both Sir Toby and Sir Andrew to refer to their drunken and feasting lifestyle as foolish, showing not only his boldness, but also his astute observations and wit. Later on, when speaking to Viola disguised as Cesario, he comments on her lack of facial hair, ‘Now Jove, in his next commodity of hair, send thee a beard!’. Although he may only be commenting on the fact a post-pubescent boy is without a beard, it is also suggested that he is wise to the fact ‘Cesario’ is not the eunuch he appears to be but is, in fact, a girl, Viola. Shakespeare’s introduction of such a minor, and seemingly insignificant, line that holds incredible subtext is enough to suggest that Feste, the fool, is not as foolish or as mad as the other characters perceive him. The many ways in which madness can be interpreted in both the characters perceptions of each other and the reader’s, or audience’s, perception opens Twelfth Night up to the questioning of the sanity and the rationale behind the motives of the characters. It has never been more true to say of something than it is of this play that madness is in the eye of the beholder.

Thursday, August 29, 2019

How to Write the UPenn Application Essays 2018-2019

Located just across the river from downtown Philadelphia, the University of Pennsylvania is one of the world’s premier institutions of higher learning. UPenn is known not only for its academic prowess but also for its thriving student life scene. This encompasses not only the myriad of on campus extracurricular pursuits but also the bustling metropolis just minutes away from campus. As an Ivy League institution, UPenn is one of the most elite institutions in the world. Its acceptance rate for the class of 2022 was a mere 8.39%. The middle 50 percent of ACT scores ranged from 32-35, and the middle 50 percent of SAT Math and Reading scores ranged from 690-770 and 680-750 respectively. In terms of structure, UPenn has four undergraduate divisions: the School of Arts & Sciences, Wharton School of Business, the School of Engineering and Applied Sciences, and the School of Nursing. They also offer a myriad of interdisciplinary specialized programs that range from cognitive science to network analysis. Many of these programs combine the business of practices of UPenn’s legendary Wharton School with other disciplines, such as the Huntsman Program in International Studies & Business. This guide will provide invaluable advice for each of the essay prompts. Whether you’re majoring in chemistry or applying for the 7-year pre-dental program, we’ll provide you with plenty of tips for how to present your best self to the UPenn admissions office. Penn has one 400-650 word essay that all of its applicants must write, but those who want to apply to specialized programs, such as the Huntsman Program in International Studies and Business or the Jerome Fisher Program in Management and Technology , will have to write one or two additional essays. The first question you may have about your application is: what is the relation between your general application essay and your specialized program application essay? The first thing to know is that these specialized programs are very selective. They are not just looking for the â€Å"smartest† students, but rather the students whose particular experiences and goals best fit with what that specialized program has to offer . If you are not selected for a specialized program, it does not mean that you are intellectually inferior — it just means that other students were a better â€Å"fit.† For example, the Huntsman program is incredibly selective , admitting only 45 students per year out of an incoming class of almost 2,500. What this means is that applying for, and not being admitted to, a specialized program will not hurt your application to Penn. In your first essay (which everyone who applies to Penn must write), you will talk about how you will pursue your intellectual interests at Penn through one of its four large undergraduate schools: the Wharton School of Business, the College of Arts and Sciences, the School of Engineering and Applied Sciences, and the School of Nursing. Then, if you are applying to a specialized program, you will make a specialized case for why you should go to that school. When you write, you’ll want to make sure that you are not repeating information between these two essays and that each essay can stand on its own . This can be a little bit of a challenge, but if you have what it takes to get into Penn it probably means that you have a wealth of different ways to talk about your interests. * Students applying to Digital Media Design and Computer & Cognitive Science should address both the specialized program and single-degree choice in their response. For students applying to the other coordinated dual-degree and specialized programs, please answer this question in regards to your single-degree school choice; your interest in the coordinated dual-degree or specialized program may be addressed through the program-specific essay. This essay is asking a very straightforward question: what do you want to study and why do you want to study that at Penn in particular. With this question, the admissions officers are trying to do three things. First, they are trying to weed out those candidates that are just applying to Penn because it is a â€Å"fancy school.† Second, they want to learn something about your intellectual passions and interests. Third, they want to see if you have done your research and started to figure out how you will use Penn to pursue those intellectual passions and interests. When they ask you to talk about your major within one of the four schools — Arts and Sciences, Engineering, Nursing, and Wharton — you should realize that you are not necessarily talking about these schools in general. Each of these schools contains a multitude of different majors, areas of focus, research opportunities, and Penn wants to know that you have taken the time to research their offerings. For example, if you are applying to the College of Arts and Sciences, you should not be talking about â€Å"Arts and Sciences† as a whole (everything from biology to French literature!). Focus on the major and classes within the school of Arts and Sciences that you want to pursue. Maybe you want to study at Penn because of its remarkably high number of professors (10!) working on differential geometry — a subject of particular interest to you. You might begin your essay by talking about how you have been interested in differential geometry ever since you asked your high school math teacher, â€Å"Okay, we’ve gone over how to find the surface area of a cube, but how would you even begin to find the surface area of something like a plastic bag floating in the air?† You can then go on to talk about the work you’ve done studying new topics in geometry over the summer, the thrill of thinking about how billiard balls bounce around differently shaped boards , and the overlap between your interests and the unique research profile of Penn’s mathematics faculty. An important thing to remember here is that you need to talk about both your passion for a particular subject area and what Penn has to offer you — both aspects are equally important! If you are interested in one of Penn’s specialized programs, you still need to write an essay about how you intend to pursue your intellectual interests at Penn, regardless of whether you are admitted to a specialized program or not. The trick here is to write an essay that communicates the full force of enthusiasm and excitement for a plan of study at Penn that does not hinge exclusively on admission to a specialized program, such as Huntsman (discussed in more detail below). Maybe you have been fascinated with international relations and diplomacy ever since you started learning French and playing Massive Online Multi-player strategy games that required weaving complex treaties with people from many different parties. You can write a great essay about how you hope to use Penn’s resources to pursue a major in international relations, and how you especially look forward to studying abroad — maybe to meet some of the people who you have been collaborating with from all over the world. Then, if you are interested in the intersection of business and international relations, you might use your Huntsman essay to talk about your abiding interest in logistics (perhaps related to your work in gaming) has drawn you to the problem of how conflicts in international law might affect the efficiency of global shipping supply chains. The College of Engineering’s special programs in Digital Media Design and Computer & Cognitive Science are something of a special case. For these two programs, your statement of why you fit into them belongs in this general admissions essay, not in a separate prompt. As such, you need to treat this essay like an application for a specialized program that also addresses the major you will pursuing outside these specialized programs. This means you will need to cram a lot into this essay. The trick in these cases is to use your essay to show how the distinctive intellectual interest that you are pursuing in the College of Arts and Sciences or the College of Engineering will be augmented by the addition of these specialized programs. For example, if you are applying to Computer & Cognitive Science, you might also be applying to the College of Arts & Sciences to study Linguistics. You can start the essay by talking about how language has always fascinated you: you always wanted to dig deeper than the rules listed in your grammar books. Why — you ask — do we say â€Å"the big red house† and not â€Å"the red big house?† Maybe part of what drove you to start learning Spanish and Russian was to see if rules of syntax in English also applied to other languages. Then, you’ll pivot in a new paragraph to talk about how your interest in syntax also makes you interested in Penn’s program in Computer & Cognitive science. Your interest in word-order might go beyond human-made languages and extend to the languages machine intelligences are starting to create . In order to show the admissions committee that your passion for computing is no less than your passion for learning new languages, you might talk about the work you did programming a chatbot or creating a little video game to help you study your Latin declensions. If you are applying to any of these interdisciplinary programs, you want to show the admissions committee that you have already started to think across disciplinary boundaries. What if you are not particularly interested in any of Penn’s specialized programs? That’s perfectly fine! Not applying to those programs will not hurt your application or make you seem like an â€Å"unambitious† student. After all, most of the specialized programs are focused on the intersection between the business school and other areas of study. Returning to our math example above, maybe you are just fascinated with geometry and not particularly concerned with its applications on Wall Street? That’s perfectly fine! But for those with a sincere interest, Penn’s specialized programs offer unique interdisciplinary possibilities. The rest of this article will tackle those prompts. Finally, though this essay asks you to discuss the â€Å"specific undergraduate school† you are applying to, that does not mean you cannot mention (in a short paragraph, maybe at the end of the essay) some of the social and cultural reasons that attracted you to the city of Philadelphia and its surrounding social and cultural possibilities. Maybe you are a history buff fascinated with Benjamin Franklin or maybe there is an exhibit at the Philadelphia Museum of art that you have been dying to see. You won’t spend all your time in class at Penn, and it can’t hurt to offer a glimpse of your extracurricular interests in this essay. As Penn says, â€Å"Your essays tell us what sort of person you are — and provide a glimpse into the intangibles you might bring to our community.† The first thing to do if you are considering applying to any of Penn’s specialized programs is research . Go to their websites and read those â€Å"mission statements† and â€Å"about us† sections! More than that: go deeper and see what kinds of classes are offered and what the faculty who teach these classes research. If you can, talk to an alumnus of one of these programs. Or stroll through YouTube and see if there is a video posted from events and conferences sponsored by these different programs. The more details you have about these programs, the better you will be able to talk about how your specific interests line up with what these programs have to offer. If you want to apply to the program in Life Sciences and Management, it will not be enough to say that you are interested in â€Å"life sciences† because you really enjoyed your AP Biology class, and that you are interested in â€Å"management† because you’ve always wanted to be an entrepreneur who finds â€Å"practical solutions to real world problems.† You’ll need to get specific and show that you’ve really done your homework and that your interest in these interdisciplinary fusions is more than just a passing phase. The Huntsman Program in International Studies & Business is a unique, four-year interdisciplinary undergraduate course of study that integrates business education, advanced language training and a liberal arts education. Huntsman students earn two degrees — a B.A. in International Studies from the School of Arts and Sciences and a B.S. in Economics from the Wharton School. Huntsman students specialize in the area of the world in which their target language is spoken and graduate with a nuanced understanding of the political, economic and cultural complexities in a changing world. One key aspect of the Huntsman curriculum is choosing a country/culture, and then engaging in focused study for the next four years. Though this question may seem to be asking about all international issues, and though it may be tempting to try to synthesize global commerce in 500 words, what this essay really wants you to do is talk about a specific international issue from the perspective of a particular cultural or regional focus. The key is to analyze that issue from both the perspective of politics and from the perspective of business. Even if you are focusing on a very specific issue, this is a lot of ground to cover in just 500 words. Another way to give your essay focus is to talk about an issue that you have some kind of connection to or interest in because of your own history or experience. Maybe you come from or have relatives in the region that you are discussing? Maybe you have traveled to or worked in that region? Maybe you live in a neighborhood that has a lot of immigrants from a particular region? It is, of course, possible to write a thoughtful essay about a topic and region that you only know through a collection of diverse and carefully studied sources. But it can help your readers better understand your own personal interests if you can offer some kind of narrative as to why you are writing your essay on one particular issue when there is a whole world of problems to consider. For example, maybe you have family ties in Venezuela and are worried about the political and economic turmoil that country is currently experiencing. A compelling essay might discuss the challenges that come from threatening sanctions in order to get the Venezuelan government to open up its borders to foreign aid. Might sanctioning oil only cause further economic hardship for the citizens of Venezuela? Are sanctions an effective means of responding to repressive regimes? When and how can governments intervene in trade policy for humanitarian ends? The meaning of your analysis lies not only in the larger trends you are observing but also in the hospitals without medicine and the collapse of currency . An especially compelling version of this essay does not just engage in a cold analysis of international governmental and business relations, but also discusses how those problems impact the lives of real people. For another less politically charged but no less complex example, you could have a deep interest in how Chinese business has traditionally been conducted without enforced contracts . Maybe you do not have any family ties in China, but you read about this strange aspect of Chinese trade in the Wall Street Journal and wondered whether that editorial writer was just dealing in cultural stereotyping (â€Å"they are irrational!†) or whether there was something about the structure and practice of Chinese contract law that made it different from (if not necessarily better than) United States contract law. Perhaps your work in the Huntsman program will prepare you to help multinational corporations understand the nuances of informal contract law in China, perhaps even understanding how those informal structures might grant them greater flexibility. Of course, if you do write about a region that you do not have any personal connection to, you will also want to demonstrate more than a passing interest in that region. As you write this essay, you should also find space to mention how you have been studying the Chinese language for the last three years and expect to continue studying it at Penn. One last word on how the Huntsman curriculum might help you â€Å"resolve† the issue: if you are talking about a complex problem, you are not going to propose a â€Å"solution† in the space of a 500-word essay. Instead, you want to talk about how that curriculum will help you acquire the skills necessary to collaborate and further study the problem. In the Venezuelan example, you might point to the limitations of sanctions given that country’s history of seeing the United States as an â€Å" imperialist interloper .† In the Chinese example, you are exploring the nuances of communication and how promises are formed and sustained, not suddenly convincing China to take up a whole new legal framework. A mature essay avoids simple and grandiose solutions and shows that you are intellectually curious and open to the sustained inquiry and collaboration needed to tackle tough problems. LSM is an  undergraduate dual-degree program  administered jointly between Penn’s College of Arts & Sciences and the Wharton School. Each year, the program enrolls approximately 25 exceptional students and offers them the opportunity to pursue an interdisciplinary curriculum combining bioscience and business, leading to the completion of two degrees: a Bachelor of Arts in a life science major, as well as a Bachelor of Science in Economics. To ensure that every student learns how to apply their knowledge, the program provides the means for him or her to find two required, paid internships, one centered in scientific research, the other in business or public policy. Completion of the LSM program is an ideal starting point for students intent on careers in the life sciences sector by preparing them for the  advanced training we anticipate they will then go on to pursue through MD, PhD, MBA, JD, and/or  other graduate programs. LSM is suited to students with interests in h ealthcare; biomedical, agricultural, and environmental research and development; public policy; and the financial and strategic management of  life science organizations. This question is similar to the Huntsman question, as it requires to you to synthesize your interests and explain why LSM is the program for you. This program attempts to bridge the constant gap between scientific innovation and marketable solutions. An effective way to answer this is to point to a problem within a lab setting and explain how management overhauls can address it. For example, you could focus on the problem of managing the profitability of important drugs in low-margin markets. An example would be a cure to dengue fever that targets extremely low-income individuals in developing natures. As such, research efforts are dampened by a perceived lack of profitability amid large R&D expenses. An LSM education could provide the insight into the management side of life sciences to effectively raise the margins of a new drug that would motivate investment and seed funding to ultimately bring about a cure for millions of individuals. But if you go this route, you should also be wary of talking in a vague way about how â€Å"management† magically improves efficiencies. You will want to try to be specific about the organizational changes that you think might be helpful. In the dengue fever example, maybe you are interested in studying how leaders in marginalized countries might be incorporated into the drug’s distribution channels — perhaps both decreasing the need to build expensive new distribution infrastructure and hopefully securing the trust of community users. As you compose this essay, you should be aware that it asks you to be both as specific and as original as possible . You may be really excited about how gene therapies might allow HIV patients to forgo the onerous task of taking antivirals every day. On the business side, this new treatment could potentially reduce costs and lessen the number of trips patients have to take to the doctor — an especially relevant consideration for people in rural areas and people with limited mobility. But instead of just saying what we’ve said in the previous two sentences, there might be a more inventive way of approaching your prompt. What if you started your essay by presenting the script for a fictional advertisement for your new therapy? After you’ve talked up its benefits of gene therapy in your fictional TV spot, you might add a paragraph reflecting the particular challenges of getting patients to accept new treatments. The challenges facing gene therapy are not just technical challenges to be solved in the lab; there are also public relations challenges in a world where people are skittish about genetic engineering that need to be solved by an effective business communications strategy. Maybe the reason you are applying for the LSM is that you are interested in all the challenges that come with bringing a new treatment to the market from advancing through clinical trials to selling the treatment to doctors and patients. The benefit of this particular â€Å"creative† option for the essay is that it is not simply â€Å"off-the-wall,† attention grabbing for the sake of nothing more than surprise value. If you are writing about communication strategies and your essay presents itself as part of that communication strategy, then the form and content of your writing synergize. If you use a creative gimmick in your essay, it needs to amplify, rather than obscure, your central claim. The Jerome Fisher Program in Management and Technology, affectionately called the M&T Program, is the oldest coordinated dual degree program at the University of Pennsylvania. The Program combines academics from two phenomenal Penn assets, Penn Engineering and the Wharton School, into one unique educational experience. Students enrolled in the M&T Program pursue degrees from both schools concurrently, creating a truly interdisciplinary learning experience. This combination enables our students not only to understand engineering and business concepts, but also to understand the integration of the two and how this intersection distinctively shapes our world. This prompt is unique in the sense that it provides an opportunity for you to demonstrate your analytical reasoning and argumentation beyond discussing personal characteristics or facts about the school. Your best bet here will be taking a solutions-driven approach. Luckily, the structure of this essay is relatively clear-cut. The true difficulty comes in devising a response that is creative but also intelligibly grounded in reality. You should begin your essay by identifying one such disruptive technology and what the popular opinion is regarding its predicted significance. When selecting your form of technology, it’s important to be specific. For instance, don’t just write about machine learning, but instead write about something more detailed like machine learning software that encrypts secret government information. Also, it might be helpful to choose a technology that isn’t too ‘mainstream’ but that also does have seemingly serious implications for society. This will demonstrate your familiarity with the field. Once you’ve constructed a short introduction that establishes both your chosen technology and the common perception about its imminent success, your next step is to knock that argument down. Carefully research all possible implications of your chosen technology, and try to evaluate possible alternative nuances to each one. Brainstorm other extenuating factors that seem relatively unspoken of and could diminish the success of this technology. In essence, UPenn wants to see your ability to make a strong argumentative case against some technology. This will demonstrate both your familiarity with the effects of technology and your ability to think critically about its implications in society. Finally, you should focus on addressing the concerns arisen in the previous section. These solutions could come in many forms: possible tweaks to the initial technology, alternative uses of other, related technologies, etc. UPenn wants to see not only your foresight for potential technological issues, but also your creative problem solving capabilities that address these issues in turn. Here, admissions officers want to see that your problem-solving style demonstrates leadership/creativity. This is important because Jerome Fisher heavily emphasizes leadership and collaboration with others. Make sure your response reflects both leadership and creativity. Furthermore, you should emphasize genuine leadership through actions—not just a title you’ve held. For instance, if you were the treasurer of Key Club, talk about the initiatives you helped direct rather than solely the position itself. For example, maybe you helped start a can drive competition at your high school and then transported the cans to a local food kitchen. Furthermore, leadership in this sense doesn’t necessarily have to relate to a title. People demonstrate leadership all the time in their daily lives. For instance, maybe you were doing group work in your economics class, and you helped guide your team through a challenging problem. Just make sure you’re showing rather than telling . In terms of structure, you should first write a short introduction wherein you present the main problem. This problem can be literally anything. The important part is how you solve it. The bulk of your response should address your problem-solving method. Make sure the resolution of your problem involves both creative problem solving and effective group communication on your part. The purpose of this prompt is for UPenn to find people that have both ingenuity and strong leadership skills. For instance, maybe your robot breaks down at a robotics competition. You then respond by assembling it in a slightly flawed manner and collaborating with your team to reconstruct several lines of code. Only through your calm coordination is the team able to rebound and then place first in the competition. Likewise, only through your creative adaptability is the team able to suitably fix the robot’s code. Whatever scenario you present, make sure to address both your creativity and leadership in equal part. In the NHCM  program, you’ll study simultaneously in both schools and graduate with a Bachelor of Science in Nursing and a Bachelor of Science in Economics. Your work will include science and clinical courses, along with general education courses in the Arts and Sciences. We designed the   curriculum   to boost expertise in patient care and deepen your knowledge of how to manage the way that care is delivered. Nursing is a caring profession . Nurses handle patients when they come in the door, dressing wounds and calming anxieties long before the doctor appears. Nursing programs are justly proud of the way that they train their students in both the art of medicine and the art of empathy. The interesting challenge of this essay lies in speaking to the intersection between this deeply personal field that focuses on one-on-one interactions and the often depersonalized technocratic work of â€Å"management,† which looks to maximize systematic efficiencies. How to write an essay that situates your interests at the intersection of these apparently opposite fields For most nursing programs, the traditional essay dives into two aspects: (1) your training in science that prepares you to understand the technical aspects of working with individual bodies, and (2) your capacity for empathy and the humanistic training that allows you to treat each body as a full person. You will certainly need to address both of these topics in this essay. To do so, you might talk about a particular harrowing experience you had while shadowing a nurse at your local ER. When a patient came in after falling down the stairs, you saw how the nurse’s knowledge of applied physiology helped them maneuver the patient’s body without aggravating his head injury. But in order to learn that the patient’s head was injured, the nurses also needed to communicate with a panicked sister-in-law who was also the nurse’s best source of information. The good nurse must be both scientist and humanist in order to care for the individual. But in order to apply for the NHCM, you will need to add one more aspect to your essay: the management aspect. This includes the problems of budgeting, classification, scheduling, billing, and medical device supply chains that create an environment where healthcare professionals can do their best work. The trick is to show how these managerial concerns are actually intimately tied to the individualized caring that nurses do. For example, you might write about how you know that long shifts for nurses have been shown to result in high levels of burnout and more patient dissatisfaction . In order to make sure that the nurses are always at the top of their game (as they were when you shadowed the nurses who dealt with the head trauma), maybe you have an interest in developing new scheduling software that breaks up shifts into smaller segments and tracks the fatigue that nurses accumulate over the long term. After all, maybe it was something more than personal brilliance that allowed the nurse you were following to do their job particularly well; maybe they were also at the beginning of their shift, still fresh from a day’s rest and physically capable of navigating a complex situation. Submit your essay and we’ll get back to you with helpful edits. The VIPER program engages students in energy research early on, enabling them to perform graduate level work as undergraduates. Upon successful completion of the program, students receive two degrees: a BSE and a BA. The ultimate goal is to raise innovators in high-caliber research careers who develop sustainable ways to harness, convert, and use energy. The VIPER program has faculty and staff dedicated to advising the VIPER students and meet one-on-one with each cohort member. Cohorts bond, study, work, and get involved in research starting their first year at Penn. If you have conducted research in some sort of energy-related field, then this is a very straightforward essay. You should outline the goals of your project, your hypotheses, your approach, your results, and your conclusions. This seems like a very straightforward outline, but this essay is not just asking for a description of a research project. It is also asking you to discuss what makes you passionate about energy research and the larger social and political contexts that make your research important. The middle three terms — â€Å"hypotheses, approach, and results† — are the more straightforward terms where you say what you did in your research. Maybe you participated in a summer program where you studied how spent nuclear fuel rods behave when stored in different geological formations. You can describe the initial theory you tested, how you went about testing it, and what you found. As you do so, don’t feel the need to cram in the maximum amount of jargon in order to communicate your technical mastery. Wherever possible, use layman’s terms or define the specialized language you are offering. One of the things that these science programs are looking for when they read your essays is not just your capacity to do research, but also your capacity to communicate the importance of your research to a wider audience of non-specialists. After all, even though your VIPER application will be read by people with backgrounds in energy science, they might no t know anything about the particular subfield you were working in. The first and last terms — your â€Å"goals† and your â€Å"conclusions† — should be thought about in slightly more expansive terms. Don’t just talk what about you studied; talk about why you studied it. What is the larger social, economic, and political purpose behind the research that you were doing? For the example about researching spent nuclear fuel rods you might begin by saying that this is an especially important issue because we know that these rods need to be stored for 300 years in order to ensure safety. You might conclude your essay by taking offering a more philosophical approach, talking about how the future of sustainable energy research is not just a matter of coming up with new technologies, but also a matter of looking back and continuing to reckon with the challenges posed by the energy technologies developed in the 20th century. Alternatively, since this still a personal essay and not just a research statement, you might wan t to talk about why this research is particularly important to you . Maybe you live in Nevada’s Nye county, near Yucca Mountain , the first United States’ first nuclear waste storage repository? What if the research you have done is not directly related to energy? If so, that is perfectly fine: the skills you learned in one area of scientific inquiry can easily be transferred to another field. You should still follow the advice above about being a good communicator: avoid excessive jargon, don’t get lost in the weeds. More than a truncated research paper, the admissions committee is looking to see what you learned about the process of research from your experience. When talking about your methods you might talk about how you collaborated with your teammates to solve a particularly difficult problem. Maybe the chemical compound you were using as a catalyst was not congealing properly, and you were stuck until you figured out that the temperature reading for your refrigerator was off by one degree. More than any specific technical know-how, the applications committee is looking for teamwork and problem solving skills. You’ll be studying a lot of textbooks when you get into college, cramming your brain with more technical know-how than you can even imagine. An eager and collaborative spirit is something that you need to bring to the table. If the research experience you are talking about is not related to energy, you will also want to spend some time talking about why you want to get into the field of energy research in particular. Maybe you hope to take the teamwork skills you’ve learned doing fieldwork on sea urchin populations in Monterey Bay to the study of how salt-water algae might be farmed and used as biofuels ? You can also talk about other work that you have done which might not be directly related to scientific research, but is concerned with the political aspects of building a sustainable energy future. Maybe you worked on a campaign to convince local business to become carbon neutral? Whatever you end up writing, you need to convince the admissions committee that you are not just interested in â€Å"science† but rather that you are dedicated to building a sustainable energy future. If you have not done any directed research in the sciences, your essay will be focused on your interest in sustainable energy. You can still demonstrate that you have the skills to be a good researcher even if you have not already worked in a lab. Where have you demonstrated your problem solving skills and your capacity to work with a team? Maybe you worked for a political campaign and collaborated with a team to sort and analyze donor data? Which of your extracurricular activities demonstrates your scrupulous attention to detail and your boundless curiosity in learning how things work? Maybe you built a radio or spend your free time woodworking? Networks permeate and influence virtually every aspect of our lives-everything from how millions of Parisians travel on the Metro to how individuals make friends. Networks lift entire economies and elect presidents. They start revolutions. Move commerce. Make scientific discoveries. Cure diseases. Secure peace. Save lives. To understand and predict behavior, and to design new capabilities and services, we must understand people, systems, and incentives, and how the structure and properties of networks affects interactions. To that end, we’ve created an entirely unprecedented, multidisciplinary program that connects the study of networks with the study of human behavior. Networked & Social Systems mixes courses in engineering, mathematics and science with courses in sociology, game theory, economics and policy. More than just gaining the fundamental knowledge that navigates the various strategies and decisions that make up human interaction, you will build the digital solutions that anticipate the way people — and systems — will act. This essay is very open ended, and it is trying to gauge your capacity to think creatively about how different disciplines relate to each other, and how the concept of the â€Å"network† might hold them all together. But what is a network? A network is an abstract formal pattern. A set of nodes and edges (or lines and dots) that synthesizes the ways people, places, and things are connected. The strength of the network as an analytic tool lies precisely in its abstraction, the fact that it can be used to model and study many different phenomena, from the â€Å" transportation network † of New York’s subway system, to the â€Å" business network † of Donald Trump’s real estate empire. The questions that you might bring to any network are manifold. What is the quickest way to get from one point to another? Which actors are located in central or â€Å"influential† positions? What would happen if one node were knocked out? In statistics and mathematics, big data network analysis is a rapidly expanding research field. In ecology , scientists are using networks to analyze the ways that organisms are related to each other, and modern sociology is consumed with the anal ysis of â€Å"social networks† — not just online, but also in businesses and families and cities. The list of applications for network analysis goes on and on and on. To focus your response and avoid getting lost in the tangle, you will want to write about one specific network that fascinates you. Let’s take the example of the New York City subway system. True, this is not the â€Å"high tech† network like the â€Å"Internet,† but because a network is a kind of formal analysis, the questions raised in the study of one network can be applied to many other different networks. Moreover, NETS’ website mentions that they are interested in both â€Å" digital and real world networks .† Even a creaky old subway system is fair game. So, if you were writing about the New York City subway you might start off by saying that you first became interested in the study of networks as a child zooming along the â€Å"6,† out of Manhattan and into the Bronx. You can springboard from an account of your personal experience as a young rider to your more mature analysis as a student of urban design. Maybe Hurricane Sandy made you ask questions about how the networks that hold cities together might be made more resilient in the face of rapidly changing climate? After zooming out to think about network systems as a whole, you might end your essay by zooming back in on the unique aesthetic experiences that a modern networked world offers as a unique arts and performance space that lets new people and new artists move fluidly across the whole city. Another thing to keep in mind as you write this essay is that NETS is not just interested in the technical details that make a network work : they are also interested in the questions of power. You could call the Internet a jungle of machines-computers, cell phones, and millions of servers in data center warehouses-communing through copper, optical, and satellite links. The universal communications layer of these machines offers services and capabilities that are extensible in ways we never imagined just a few years ago, from online education and sharing jokes with millions in a matter of minutes to transforming entire media industries. But the Internet is not the sum of its machines. Who owns them? Who uses them? And who invents, negotiates and delivers the services in between? While the prompt above talks about the â€Å"creation of beneficial content for society† you might also write about the very real challenges that come with a modern networked society. The internet can be used to spread harmless content, like memes with otters snuggling goats , but it can also be used to spread more disturbing ideas . While it may seem like the Internet offers anyone and everyone a chance to speak, what does it mean if the infrastructure and management of those networks is under the control of a small number of incredibly wealthy companies ? This program is not just looking for talented engineers, it is also looking for interdisciplinary thinkers who are curious about how technologies shape societies and how societies shape technologies. Bio-Dental submatriculation is a seven-year joint program of the College and Penn’s School of Dental Medicine for students who will major in Biology and who wish to enroll in the Dental School during their senior year in the College. Application to the program must be made at the time of application to Penn. Applicants will be notified of their conditional acceptance into the program when they are notified of their admission to Penn. Full acceptance into the program is made after the student’s junior year and is based on academic performance during those three years and meeting the admissions standards of the Dental School. For details, see the   Biology Department   website. The Bio-Dental submatriculation program is highly structured and may not allow students to pursue dual undergraduate degrees. As with most of the essays for the highly structured Bio-Dental program, this essay is looking for information first, and narrative second. This does not mean that there is no room for creativity, but the most important thing is to clearly and effectively communicate what you have done and what you have learned. The first prompt lays out two different ways of answering its question depending on your level of experience. 1) The first option is more straightforward of the two: if you have medical or dental experience, you need to â€Å"list† that experience. And by â€Å"list,† they mean offer some type of resume that is specifically targeted to your interest in medicine and dentistry (no need to discuss your volunteer experience as an elementary school chorus director). The more specific you can be with numbers and dates, the better. But whatever you do, do not feel the need to inflate your accomplishments or the number of hours spent. This is very tempting, but in the end the Bio-Dental program is less interested in the exact number of hours you’ve volunteered than in the demonstration of a consistent and long-standing interest in medicine. Admissions officers know that for financial or family reasons not everyone can afford to volunteer for 15 hours a week. 2) The second option is much more difficult. If you have not had any specific medical or dental experience, then you will need to take a slightly different approach to this essay. You will need to write a very compelling 250-word statement about how your background has prepared you to enter a highly specialized and incredibly competitive seven-year dental program right out of high school. But before writing your essay, if you have absolutely no background in medicine or research, you should first question if you actually want to commit to a 7-year program in the first place (especially one as difficult to get into as Penn’s). If you are set on the decision, however, this essay is of crucial importance to legitimize your application amongst an applicant pool of relatively outstanding students with actual medicine backgrounds. Maybe you have not done any structured research, but you have had a lot of experience going to the dentist because you suffered from a rare gum ailment, and you have done a lot of independent research on your own case and hope to build on that work to help others? Maybe you are deeply interested in medicine, but instead of being able to do resume-building volunteer work you have had to spend a lot of time at home caring for your father who was suffering from Parkinson’s? This essay is attempting to gauge your physical capabilities as a doctor. Talking about your experiences in Woodshop, Robotics, etc., can be a good way of demonstrating your ability to work with your hands. If you were relatively hands-off in high school with respect to your activities, pulling an example from outside of school can help you answer this essay. Perhaps you are the one in your family that eagerly assembles Ikea furniture, or are an avid fan of Lego. Keep in mind that you don’t need to appear capable of brain surgery at this point in your life; you simply need to illustrate to Penn that you are comfortable connecting your brain and your digits. This question is a lot more open-ended. You can speak about anything from a leadership position to a community service role to even your experiences at home with siblings. If you still feel the need to highlight your interest in medicine, you can try to answer this from a medical perspective. Perhaps you had a relatively hectic administrative position in a hospital ER — your ability to calmly and collectively perform tasks with others in this stressful environment can highlight your teamwork abilities as well as emphasize, once again, your passion for medicine. This essay is more specific than a simple â€Å"Why Medicine?† essay. You need to explain why dentistry as a field appeals to you among all other medical fields. You can focus on a modern problem in the field and explain how you hope to pursue it at Penn. Alternatively, you can have a more human answer and explain why patient care in the industry is important to you, and how you hope to take your education and make some impact in that area. Be careful, however, that this essay does not too strongly overlap with your essay about pre-dental experience. If you had no experience to begin with, you likely wrote about how you developed an interest in the field. Make sure you don’t use the same topic for this essay.    There is also a little bit of a trick here: the â€Å"what interests you least† part of the prompt may seem a little bit unusual. In an essay where you are supposed to be communicating your passion about dentistry, wouldn’t it come off as strange to spend precious words talking about what you don’t want to do? The thing to recognize is that this part of the question plays an important role weeding out the applicants who have no business committing to a 7-year dental program as an 17 or 18 year old. People with experience in their intended careers will understand what they do and do not like and where their strengths and weaknesses lie. Being able to speak to your lack of interest in a particular problem is part of how this prompt wants you to demonstrate your depth of experience and what you have learned from that experience. As you talk about â€Å"what interests you least† be careful not to be too negative; even if a certain aspect of modern dentistry does not interest you, you should still make it clear that you respect those who focus their energies on that topic. (Indeed, the people reading your admissions essay might very well be specialists in the topic that â€Å"does not interest† you). While working as a clerk in Dr. Lee’s dental office, I really admired her detailed knowledge of the latest advanced surgery routines, and we would often talk about the research she was doing on enamel erosion. But one thing that Dr. Lee and I also discussed was the difficulty of communicating complicated physiological concepts to patients who did not have her specialized medical training. What those conversations led me to think about was that I was ultimately less interested in the detailed lab research that Dr. Lee focused on, and more committed to developing new methods of clearly communicating the work in the lab to patients. What I like about this response is that it shows a deep involvement with the problems of modern dentistry, and that it pays proper respect to the detailed research that other dentists do, while also showing that you have started to learn about your own strengths. Another version of this essay might talk about how your involvement with one research project on the effectiveness of different kinds of mouthwash led you away from research on consumer products and into a deeper interest into gum tissue. You might say that are now looking into a future career that is less focused on testing consumer products and more focused on in-depth anatomy research. This is also straightforward. If you have relatives, mention them. If you do not, don’t stress too much. You won’t be disqualified for a lack of legacy. Want help on your University of Pennsylvania application or essays? Learn about our College Apps Program and Essay Editing Program . For personalized mentorship and one-on-one guidance through the application process, check out ’s mentorship program and application guidance services .

Wednesday, August 28, 2019

Analysis of the business operations of Toyota Essay

Analysis of the business operations of Toyota - Essay Example also been able to achieve competitive advantage within the highly competitive automobile industry across the globe by applying supply chain and inventory management concepts. The Toyota Prius is one of the products by Toyota that has helped the company to gain a competitive advantage because of its focus on providing greener energy solutions that the vehicle market desires. Additionally, Toyota also applies the lean philosophy of manufacturing that advocates for the minimization of any wastages and also focuses more on achieving cost reduction measures in order for the company to continue running efficiently. The Toyota Prius has been able to reduce costs because vehicle consumers have shifted from the conventional fuel powered vehicles that are usually affected by fuel costs. The company also solves its problems adequately by continuously training its staff on how to handle certain production challenges and also anticipate for such problems in future. With this, this essay will review and critically analyze the operations of the Toyota company with a keen focus on the Toyota Prius vehicle, which will also include figures that would illustrate the production process of the same. The production system applied by Toyota is highly standardized and it also effective because it eliminates wastages through the lean production and movement, which is one key principle in operations management (Eyob & Tetteh 2012, p. 225). Also known as the TPS (Toyota Production System), this philosophy tends to be customer oriented that have led to the adoption of the same strategy by other companies across the globe. This strategy is a flexible one and has helped in the running of daily activities at Toyota because of the outcomes that it seeks to achieve. According to Jayaram, Das & Nicolae (2010, p. 280), one of the desired outcomes that this process tends to have is that the company seeks to provide high quality vehicles to their consumers with the cost attached to them being as

Tuesday, August 27, 2019

Overall do you think the new global economy is a good thing or a bad Essay

Overall do you think the new global economy is a good thing or a bad thing - Essay Example The new global economy would not be a positive thing to United States economy, which operates a free- market capitalism. The increased production in numerous growing economies such as China and India will infiltrate the United States leading to the decline of the exportation income. Dahlman and Renwick (483) state â€Å"The United States has generally eased import restrictions in hopes that U.S export to other countries will increase†. The dwindling exportation created by the new global in the United States would adversely affect many industries, which may cause some employees to be laid- off. With the wide- ranging areas of production in China and India, the new global economy would highly benefit these emerging economies. The youthful generation augmented by a growing population in both China and India would stretch the production and utilization further, which would encourage these countries to absorb much of their production, while importing more from other

Monday, August 26, 2019

Analyzing Visual Texts Essay Example | Topics and Well Written Essays - 1000 words

Analyzing Visual Texts - Essay Example The portrait pictures a ship which seemed to have been wrecked on a beach with a few sailors seemingly having escaped the doomed ship. This portrait also portrays the sailors in a boat on sandy cove with the entrance of a dark cave mouth just behind the sailors in the boat. The most striking thing about this picture is the sailors who seem to be struggling with violent waves near a beach with the silhouette of a wrecked ship in the distance. The centrality of the light tower in the painting is of utmost importance as it offers a different perspective to the picture. This portrait portrays the message of the lack of understanding of the forces of nature and the struggle between man and these forces. Discussion The most important element that the author intends to convey is with regard to the characters in the portrait that are a representation of the people of the 18th century. It has to be noted that this was a time when marine disasters and accidents were a common occurrence which c aptured the popular imagination. The characters are drawn in bright colors in order to distinguish them and make them stand out from the rest of the portrait elements. The characters are portrayed at the very edge and bottom of the portrait to put forth the message of the omnipotence of nature and how little power man had over nature. This is in contrast to the forces of nature such as the clouds and waves which are portrayed in bold and angry strokes to show their power. The characters being relegated to a role in the bottom of the portrait yet being in the foreground enables the author to focus attention on the characters but more on the powers of nature as shown by the centrality of the great white waves threatening the sailors. The portrait takes advantage of the attitudes of the times in whipping up emotions and taking advantage of the lack of understanding of nature by the audience. The audience of this portrait live in a period in which very little is understood of nature. Na ture is perceived as being omnipotent and all powerful. A great surging white wave is pictured bending and breaking in the middle of the portrait in what may be perceived as portrayal of the power of nature. The picture is intended to show the great power of nature over man. The men in the picture seem to be in a losing struggle to save their lives. Through the centrality of the great white wave which threatens to wash them out to sea, the author intends to show the futility of man trying to struggle with nature. Nature seems to have won by taking some few lives as can be seen from the vague outlines of bodies floating on the water near the boat. It would seem that the breaking and bending of the wave near the shipwrecked sailors, is an assertion that nature is supreme. Nature seems to be asserting its dominance and demanding respect from the sailors. The sailor who is depicted as holding his hands over his head in a gesture of prayer offers an even more profound understanding of ho w religion was used in understanding nature. Religion is an important element which the author intends to put into use in explaining the audience’s attitudes towards nature. Due to little knowledge on science and how to interpret the weather and other forces of nature scientifically, religion was the main way through which these people tried to understand natural phenomenon. The author in picturing a sailor in a posture of appeal to the

Principles of Employment Relations in Australia Essay

Principles of Employment Relations in Australia - Essay Example Over the past about twenty years, many nations have experienced a wide spread change and as such, the current theories are not a clear conceptual lens of understanding these changes. Australia has also experienced these changes since 1983. Industrial relations researchers have been doing a wonderful job in this sector, making critical observation like the transformation that has been experienced over the past 20 years or so. The theories of the Industrial relations are connected to the real world as they attempt to find logic from the natural human social behaviour and help to comprehend the consistent human real life activities (Allan et al 2008). Each human activity is identified in terms of theory, social context, experience and practice. Theories are perceived differently in the real life situation implying that these could be very different circumstances for instance the work of a shop Stewart and a human resource manager. Basically there are five main theories of industrial relations that have been explained by Industrial relations researchers (Allan et al 2008). These theories include Unitary, Conflict, Systems, and social action. Under this theory, an organization or a firm is v... The organizations management team and the workforce work together to meet the same goals and mutual respect and cooperation are emphasized here (Allan et al 2008). The main feature of this theory is the common purpose that the management and staff work to meet and the mutual cooperation that is emphasised in meeting these objectives. The stronghold of this theory is the fact that the trade union can be rendered useless as the organization has already established loyalty between workers and itself and this relationship is mutually exclusive. The whole industry is visualised as one and not as two sides where any conflict is treated as a disruptive and a consequence of agitators, poor communication and interpersonal problems. The organization is integrated in one harmonious firm and each worker identifies with the common organizational goal. There is not conflict of interest as the owners of capital are partners for effective production, good salaries and wages and good profits as well (Alexander et al 2008) Such kinds of operations have weaknesses in that, the workforce cannot challenge the managers' decision and trade unions are perceived as intruders to the existing unity and organizational structure. The existing trade unions become competitors to the workers loyalty. Unitary theory does not appreciate conflict as this is perceived as interpersonal friction, incitation, failure to understand communality and faulty communication (Allan et al 2008). Neo unitarism is a variant of the unitary theory (unitarism); this theory gets the workers to provide better production by human resource management tactics. Conflict Theory Many scholars believe that the theory of conflict bases its roots on the beliefs of Karl Marx and his Marxism theory. This theory

Sunday, August 25, 2019

Business strategy Essay Example | Topics and Well Written Essays - 1000 words - 1

Business strategy - Essay Example In case of Honda, the strategies of the company, in order to ensure its long term presence and remain profitable are increasing investments, market expansion, new product development as well as integrating technology for operational purpose. As a result of this, the company was able to increase its productivity (Berger, 2011). These choices paid off for the company to a great extent and it fostered Honda to strengthen its distribution network. Although the strategy helped the company to diversify its product line and expand business, the overall sales dropped marginally (Ahlstrom and Bruton, 2009). The figure above makes it clear that the Honda witnessed reduces sales volume for its full size cars, minis and trucks and buses, even after making the new strategic choice. One of the positive outcomes of this strategic choice for the company was that, it allowed them to create value for the stakeholders. Honda: Success as a Corporate Organization A shift in the strategic choice for the c ompany has allowed them to unearth new avenues and dimensions of business. The new strategic choice for the company also allowed them to diversify the product line and cater to overseas countries. However, the only negative outcome for pursuing this strategy is decreasing sales volume. The decreasing volume of sales was also becoming a cause of concern for the company and for that reason further investment in the field of research and development was not possible. Despite that Honda was able to position itself as a successful corporate citizen. With this approach, the company was able to make good market positions for them in the European as well in the US market. In the late 80s, the company succeeded to become the fourth largest car manufacturer in USA. One of the major drivers of success for the company was the decision of Honda to diversify product line into motor cycle, power equipments and automobiles. Moreover, this strategy also allowed the company to target different type o f customers and allowed them to operate in both B2B (Business to Business) and B2C (Business to Consumer) channels. The dealers of the company were also enthusiastic about the same and they supported the company which allowed the company to strengthen their financial status. Hence from the above discussion, it is obvious that Honda as a corporate organisation is successful to a great extent. International Choices of Honda International marketing is a buzzword and business houses around the world consider it as a way to survive in the market and experience growth. Migration, investments, reduced international trade barrier and well defined legal frameworks are the major drivers of international marketing. Moreover, conducting business in the international marketing also allow companies to cater to different customer segment. With large number of benefits, it is therefore necessary for a company to choose the most suitable mode of entry in the foreign soil. In the context of this stud y, Honda is also enthusiastic about making its presence in foreign countries. The principal intention of Honda towards making international expansion was to showcase their expertise in motorcycle design.

Saturday, August 24, 2019

International relation Essay Example | Topics and Well Written Essays - 750 words - 1

International relation - Essay Example John Mearscheimer terms China’s rise as un-peaceful and believes that being in position to challenge United States of America, it will definitely give the super power some headache in years to come, and with its neighbors being largely under the influence of America, the dark clouds might well show up in future. The economic race is on, and for now, China has the policy of back burner towards military and arms race, yet it cannot be ruled out that China will engage in race that is directed towards self defense. According to the author, America might well follow the strategy pursued during the cold war against U.S.S.R. China at the same time, is not sitting unaware and is making alliances in Asia and other regions with bid to reduce the X-factor. Hence the author sees it as non peaceful endeavor by China which may trigger in years ahead (Li & Lee, 2011). The entry of china into the World Trade Organization is seen as a mega event in the prospect of world economics and trade affairs. Being amongst the ranks of other nations who are large has large chain of manufacturing around the world. W.T.O is highly boosted by the presence of player like China. It is the third largest player in the incumbent organization. Chinese policy and economic situation is more towards the open end, and would have definite impact on the world economy and this organization. It will increase competition amongst the large exporters of the world. China’s presence may end the monopoly being held by few nations before china’s surge in this domain, but it will definitely bring a spark in the manner in which activities are being held (Panitchpakdi & Clifford, 2002). The classical school of thought circles around the human contribution to the state of affairs and holds it directly responsible for the disorder and peace that may prevail in the world. The classical realism is believed to

Friday, August 23, 2019

Case study2 Study Example | Topics and Well Written Essays - 1000 words

Study2 - Case Study Example he teacher needs to keep active for as long as possible in order to prolong her life, and this is only easy when the teacher is allowed to engage teaching which has been her job for long. It means that the teacher really has no option than to just continue teaching even though it has been realized that her output in class with her students is declining by the day. This is also a serious matter given that the students also should not get low marks or underperform at the expense of retaining an under-performing teacher. However, as a good principal, there is the need to balance the needs such that both the students and the teacher will not have to lose. The teacher can be allowed to teach for a few hours the students be given a replacement to help them pay for the lost time. If the teacher is left to continue teaching, at least this will help her family to be able to find some ease in dealing with her health issue. As a Principal, it would be wise to find more information about such a case from the doctors who specialize in such health issues before making any decision. This will help the principal to find out more about the disease in order to make an informed decision that will be of ethical value to the teacher and not go against the interest of the students. In case the principal does not want to consult the doctor or a victim of the situation, they can still get the information related to such issues from the internet, newspapers and magazines. Through this way, the principal can know how the victims of such cases are supposed to be treated and taken care of. Instead of allowing the teacher to teach full time, there are alternatives that can be applied. She can teach for fewer hours, leaving the rest of the time for the other teacher to help the students. Alternatively, the teacher can be allowed to work in other departments such as disciplinary or counseling. This will be done after being in touch with the employers or the supervisors who will assess and

Thursday, August 22, 2019

Key learning point Essay Example for Free

Key learning point Essay Power refers to the extent to which one can satisfy their target goals, needs or desires. Power can be used either to dominate or control the other, or can be used to work together with the other party involved. Whichever way power is used it gives one an edge over the other party in negotiations. Information provides an important source and a means of acquiring power. Reason for Selection: Informational power comes from a person’s ability to assemble data to support his positions, arguments, or desired outcomes. This resource provides an important tool in challenging the other party’s position, or undermine their arguments or propositions during negotiations. Application to a business or personal situation: A year ago, I was talking to a doctor who was new at one of the centers I am marketing my pharmaceutical products. The doctor openly rubbished my product saying he had absolutely no scope for it in his medical practice basing his argument on the position of a respected doctor in the area of medicine in which my product is applied. What this doctor did not know is that from my market survey on my product and competitor brands momentum in the market, the doctor he claimed was the top prescriber of my product in that town . I provided the evidence and within a month I received a call from my manager that the doctor had placed an LPO for my product. Action or steps taken to improve: I read widely and extensively on new trends in my area of work; undertake market survey on different issues; seek the opinion of experts; attend seminars and conferences on various topics; and in general try to keep an open mind, maintain my curiosity about life and watch informative programs. References Squidoo (2010). A goldmine of journal Writing Prompts. Retrieved on 30th July, 2010, from http://www. squidoo. com/journalwritingprompts

Wednesday, August 21, 2019

Violence against women Essay Example for Free

Violence against women Essay Doctors have a big role on violence against women. For example; women are afraid of their husbands and they don’t tell the truth to the doctors. They lie about their injuries. How does the process work in Turkey? The cause of the injuries can be understood by the doctor in the emergency services and the other branches which the victims call upon. The experienced doctors have some methods to determine whether the injury is caused by pounding or a accident. The doctors have a huge role because women are afraid to tell that they are being pounded. However if the victims trust their doctors, they feel much more free to tell their problems. This is valid for all of the doctors but it is more important for the psychiatrist because getting beated is shameful and women are afraid of being isolated from the society. In our society there is a understanding that what happens in the family stays in the family. Therefore even the polices are afraid to interfere. The families hesitate to externalize it because they are afraid of bad reputations. They don’t want to dechiper it. Violence has a contagious side so it is cover by the families to stop it for getting serious. When it is covered, the perpetrators don’t understand the power of the victims. Violence is a act that is applied by the stonger ones to the weaker ones. To feel the weaknesness and the desperation of the weaker ones, provokes the violence. Actually it is a though situation for the perpetrators too. The perpetrator should be examined because getting some help can relax them. For example, a girl and a boy’s mother is being exposed to violence by their father,how does the situation affect the children? It affects them differently. First of when it is examined, it is seen that the perpetrator had eaxposed to violence in the past. For some cases, the perpetrator identifies with their perpetrators. However for some cases, it damages the witness and cause depression and anxiety. Or it causes not physical violence but verbal violence.For example insulting.It is much more difficult to treath.

Tuesday, August 20, 2019

General Electric Company Organization Structure Management Essay

General Electric Company Organization Structure Management Essay General Electric Company or GE was incorporated in 1876, in Schenectady, New York. GE traces its beginning by Thomas Edison, who established Edison Electric Light Company 1878. In 1892, GE was created by merger of Edison General Electric and Thomas-Houstan Electric Company. GE is a technology, media and finance services company. It is a multinational conglomerate headquartered in Fairfield. Nowadays, GE serves customers in more than 100 countries and has more than 323000 employees around the world. GE participant in a wide variety of markets provide products and services ranging from generation, transmission and distribution of electricity, aircraft jet automation, medical imaging equipment, railway locomotives and aviation. The operating of businesses of company including NBC Universal, Technology Infrastructure, GE Capital, GE Energy Infrastructure, and consumer industrial. General Electric Company Organization Structure Since Thomas Edison started General Electric Company (GE) in 1876, the company has steadily grown into a tremendously successfully organization and one of largest companies in the world. CEO Jeff Immelt, at the top, we dont run GE like a big company. We run it like a big partnership, where every leader can make a contribution not just for their job, but to the entire company (GE, 2010). The company learned to listen to its leaders on all levels which keep the company connected to the daily needs of the employee and customers. GE is a divisional company. In a divisional structure are more decentralized, each division has its own senior management teams. For example, in the organization chart of GE show that each of GEs division has its own president and CEO, who in turn has vice president. Based on divisional structure, GE can easily contain a product or service structure within it. 1.0: The macro environment analysis of the company PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations (Kotler, 1998). In analyzing the macro environment, General Electric Company (GE) has to deal with different set of political, economic, social-cultural and technologies aspects. It is because GE was perform a PEST Analysis that help to understand the business environment and to allocated facilities planning and resources to maintain productivity and profitability. 1.1: Political GE was deal the political system in different country. It is because different country has different political issue. Some of the countries will present beneficial environment for growth up business in the international market and other country present difficult condition. For example, in United States, internal revenue authority requires companies to submit tax returns annually on April 15 (Dibb Lyndon, 2004). Political system includes legal and regulatory, elections, industry-specific regulations, taxes, government structures, and etc. In New York, United states, the political stability that mean business survival is highly probable. GE may not apply this condition in the country government is high control over business such as china and Singapore. 1:2 Economic The fluctuations in interest rates, exchange rates and money value greatly affect activities and operations of GE. The economies effect caused by the global crisis is being felt over the world. GE has recorded decreased sales mostly due to lower lending rates by banks. Most are aware that losses in GEs Capital Finance unit compounded a cyclical downturn in business triggered by the 2007-2009 recession, and GEs stock reflected the chilly days, sinking below $5. Overall revenue fell 14% in 2009. In fact, one can say that, As GE goes, so goes the United States. The companys operations represent that large a portion of the U.S. economy. There are industry, heavy equipment, technology, energy, home and business, military contracts, commercial aviation, media, green technology, and finance. 1.3: Social-culture GE has ventured into different country might be faced by different social-cultural challenges. Corporate culture is a large extends to influence GE. Norms, culture, religion and social set-ups often determine how a GE should conduct itself in the United States environment. GE has to contend and with issues such as working hours, employment policies, procedure for appointing managers and type to produce goods. What sets GE apart is a culture that uses diversity as an unlimited source of learning opportunities, a storehouse of ideas whose breadth and richness is unique in world business, said by Jack Welch (retired CEO of GE). At the heart of GE corporate culture is an understanding that an organization ability to learn, and translate that learning into action rapidly. In United States, GE considers culture to be among innovation. That culture is a unifying force for GE business unit around the world (GE, 2010). 1.4: Technology Technology in the modern world is advancing at high pace globally thus influencing activities of many companies. Innovative products are always being introduced with more advanced technology day by day of the GE. GE objective is making and changing the life become well with new ideas and technologies. Among the countries with the highest rate of technology advancement are United States and Japan which GE has ventured into (GE, 2009). GE must ensure their technology is up-to-date when new forms are introduced in the market. GE sees technologies such as energy storage, utility security, energy management software and electric vehicle charging services as the way to a smarter power grid (Andrew, 2010). 2.0: The international consideration In order to enjoy a prospect development, it was believed that company should enhance itself by involving in any international businesses as been suggested by Behrman (2008 cited in Boddewyn, 2008, p. 206). Within international business, businesses are able to seek for more opportunities in order to have a rapid growth. For example, there would be many liberalized market exist which on global scale that the ability to offer varieties of goods for consumption. Moreover, Iyengar and Agrawal (2010) in their previous research had shown that variety of goods eventually gives consumers a wide range of options which expect to improve their quality of life while helps to improve country growth. There also an opportunity for company to enjoy greater economies of scale when the business involving international business which the capabilities to produce in large scale with minimum cost (Czinkota, Ronkainen, and Hoffett, 2008). According to Ghosh (2010), the major aspect of the Great Recession t ypically reflected high rate of employment as well the length of joblessness. Practically, when more international business came in, the employment rate in that country might be reduce as international businesses create more jobs (Jarvis, 2003). Getting into international business in other countries will lead to many ways to entry. As been done by previous researchers, Wu and Zhao (2007) had mentioned there are several modes to entry such as export based, equity based and non-equity based. Mostly, those are categorized into two main modes which are the trading and foreign direct investment (Lymbersky, 2008). Moreover, it varies for each companies to entry as in different businesses would have their own entry modes which more appropriate to get involve to international market (Zhao and Decker, n.d.). For example, giant company like GE usually practiced different modes of entry depend on the country that desire to invest on. GE felt that doing business in China or other Asias countries would be rigid for them to invest in whereby hardly to adopt the multicultural and complexity legal system (Neelankavil and Rai, 2009). Hence, let take Malaysia as example, the country full with varieties of cultures as in it have many different group ethnics such as Malays, Chinese, Indian and other indigenous people or known as Bumiputra as been proven by Levinson (1998). Moreover, different cultures would cause cultural problem as in vary in perception of consumers in that country, Malaysia, for example. It positively could be problem for GE to encounter this problem. Therefore, GE had made its rightful choices in selecting mergers as the entry modes to enter in those countries. The purpose of merger with domestic strategically company is to enhance stronger relationship in order to overcome cultural problems whereby those domestic companies would practically understand their market effectively (Mordecai, n.d.). For example, in Malaysia, GE commonly worked with local infrastructure providers such as TNB, KTM, Petronas as well to local authorities by providing quality equipment and services (Bernama, 2010). 2.1: Culture However, before investing in Malaysia, there are several things that need to be considering by GE. In fact, if GE does not bother those and only focusing on the profit, the company shall face major problem which the results will causes disadvantages to them. Basically, the first thing that needs to consider is regarding towards the cultures of the country. Based on that, different countries have different in cultures where it hardly to adapt as been viewed by Walter and Murray (1988). This is a moment of truth; cultures could determine to business in a sustainable growth or totally drag a business down (Oak, n.d.). It was thought that Malaysias culture is much complexity compared to other countries due to a lot of ethnic groups which consist of Malays, Chinese, Indian, Punjabi and so on. Moreover, those ethnic groups practiced different cultures which ultimately lead to different perception towards products or services that been offered in the market (Marten, 2001). For example, curr ent trend in peoples are more conservative in better living with health products especially those aging people (BBC News, 2009). Regarding to that, healthcare equipments must be in good quality as well to the services provided as in what consumers perceived. Hence, this could be an opportunity to GE Healthcare in Malaysia whereby able to supply quality equipments and services such as Computed Tomography, diagnostic ultrasound, lunar densitometry and others (GE Healthcare, 2010). 2.2: Politic-legal Beside than culture aspect, the countrys politic and legal systems need to be considering before investing in that country. In this case, Malaysia would take in for the further analysis. It was believed that Malaysias politic is considered relatively stable without any political risks. Malaysias government always emphasized on the good side of having international business while at the same time encouraging foreign investors to come to Malaysia and invest in it (Trade Chakra, 2008). Regarding on the exchange rate in Malaysia, it was thought that Malaysias exchange rate is more appropriate whereby 1 MYR = 0.3177 or 1 US$= 3.148 MYR as been viewed by TheStar Online (2010). On the other hand, Malaysia provided tax incentives to direct or indirect either in Income Tax Act, Free Zones Act, and Promotion of Investments Act which covered investments in many fields such as manufacturing, tourism, agricultures and other service-oriented companies (K-Konsult Group, 2010). Those tax incentives could eventually lure plenty of investors to carry out activities in Malaysia whereby they only have to payment partially or fully from the income tax in a certain of times which stated in the previous research by Rajenthran (2002). 2.3: Problem and Solution Generally, when a company started to doing its typical business in other country, problem could occurred; if did not handle immediately, results will affect business. A possible problem facing by GE when doing international business in Malaysia is difficulty on adaptation to the culture. Due to that, it was believed managers from GE are difficult to communicate to the target audiences about their products and services (Heitzman, n.d.). This could be due to their marketing strategy that they practiced as in message delivered was not clear enough and possible could lead to confusion among consumers. For example, those illiterate peoples might not understand what the message tried to express in advertising as in the shown languages are in English (Williams, 2001). In order to solve this problem, the best method to practice is to collaboration with domestic strategically companies by coming out strategies that suit the cultures whether on management, marketing, finance, etc. For example purpose, GE Healthcare partner with InterComponentWare, which one of the local company in Malaysia by sharing technology in order to provide solutions which comprise several crucial initiatives through eHealth (GE Malaysia, 2009). 3.0: The growth of business In the world of business, all the owners of business have to figure out more and more special or unique way to raise their profit. There are several ways to growth of business, such as merger and acquisition with other corporate, retain and recruit professional employees, shift the current focused market and so on. There are a lot of strategies to achieve the marketing target of business, one of the famous and common marketing tools can be use to grow up the business Ansoffs Product-Market Matrix. In Ansoffs Product-Market Matrix created by Igor Ansoff, the market tools allow the business to grow up through by the way or new product in existing or new market. The Market Penetration is the strategy that penetrates our current product as known as existing product to the existing market. For an example, our transportation corporate can have a discount for those customers using our service or have a hotel package for those customers purchasing our flight ticket in aviation corporate. The main point to grow up business by this strategy is gaining the competitors customer. Other than that, we able to attract non-our customer or persuade current client to take our product or package in this strategy. Businesses have their targeted market for their particular product, such as toy product targeted on child market, makeup product targeted on woman market and so on. In order to grow up their business, they have to figure a way to enlarge the market, which develop a new market with an existing product. For our business, finance corporate is applying the same strategy to enlarge the finance market. Our corporate not only provided vehicle loan for customer, but also business loan, housing loan and various type of finance solution. The strategy containing in Ansoffs Product-Market Matrix is Diversification, a technique that grow up the business through new product gain advantage in new market. In 21st era, we can say that information technology was penetrated in the entire career, such as finance, engineering, design, education and so on. So, almost everything also can be a new market for information technology. Our software and services corporate was aimed it as a technique to grow up the business. In software and services corporate, we provide a unique system solution for healthcare, energy and other field which needed information system as a solution. GE business has to come up new product frequently in order to keep trace the latest customer needed. This strategy also included in Ansoffs Product-Maket Matrix with named as Product Development. The strategy allow the business grow up through develop a new product and target the same or existing market. For our GE consumer field, appliance company often sell their new develop product to the same market, an example or product like television, develop to plasma screen, or CD player develop to MP3 player. Corporate able to gaining new customer when the launch their new product. So, product development lead the business stays competitive in the market. For example, GE lighting will preview potential organic light-emitting diode (OLED) lighting application ideas during two industry trade, Light plus Building 2010 in Frankfurt, Germany and Light Fair 2010 in Las Vegas, Nevada, USA. The company will show OLEDs in a number of configurations at both shows, including fixture prototypes that h elp to demonstrate the expected competitive advantages of GEs approach to OLEDs (GE, 2010). 4.0: New venture Yemen, official name Republic of Yemen, is a country located on the Arabic Peninsula in Southwest Asia. The major city of Yemen is Sanaa. Yemen is one of the worlds oldest civilizations. It is the poorest country in the Arab world as well as a haven for Islamic jihadists (Central Intelligence Agency 2009). The population in Yemen has more than 23 million people. GE was interested in the new venture with Yemen healthcare. The healthcare system in Yemen remains severely underdeveloped. Yemen faces a major challenge in improving the health status of its population. Access to healthcare services is limited which is less than half of the population has been access to basic health services in Yemen. GE use joint venture entry mode in the healthcare in Yemen. Through joint venture, GE willing to provide the knowledge, skills, technology to improve the healthcare in the rural communities in Yemen. GE will provide installed of water, power and communication systems and work closely with local government healthcare teams to strengthen their sense of ownership. GE wanted to develop health globally. If Yemen joint venture with GE, they can externalized transfer of people, expertise and technology together to help improve in healthcare system. 4.1: Threat of potential entrants First key element is GE needs to be analyze whereby it more reflecting on the barrier to entry in Yemen. In Yemen, amongst the poorest in Per-Capita GDP terms countries (on a Per-Capita GDP basis) in the Arab world, reports average annual growth in the range of 3-4% from 2002-2007. In 2008, the growth declined slightly, this is related to the declining of oil and gas resources, providing around 90% of the country export (Central Intelligence Agency 2009). Yemen economic scale fortunes depend mostly on declining oil and gas resources, but this country trying to diversify its revenues. GE can product healthcare in Yemen. The government is currently working with the private sector to develop a strategic plan to enhance the business environment in Yemen. Poverty, low participation in education, high illiteracy rates, and limited access to potable water and proper sanitation all contribution to the poor health status. These are the terms need to settle in order to going develop the health care system in Yemen. At the same time, Yemen joined World Bank in the year 1969. Since then the bank has stepped forward for fostering economic growth and reducing poverty in the country. The World Bank also started its Country Assistance Strategy for Yemen in 2002 (Economy Watch, 2010). Regarding on the capital requirement to entry, it would not be a problem for GE to joint ventures in Yemen. This is due to GE Healthcare has experience to bringing solution to more than 100 countries and territories. GE was success help improving the healthcare system in Africa. Africa has a same situation with Yemen, both also are poor country and underdeveloped in the healthcare sector. However, producing standardization products throughout globally had made GE developed its own strong global distribution network with its own suppliers which typically came from low-cost nations. In Yemen, major political issues will affect the business climate. GE going cooperate with Yemen government may involve bureaucratic corruption. This will increase the cost of investment and risks in the Yemen healthcare. 4.2: Threat of substitute products Threat of substitute products mean that goods or services outside of given industry perform same or similar functions at a competitive price. At present there is not much of native production of healthcare products in Yemen and the Yemen is depending on import of medical products into Yemen (Yemen Medical Supplies, n.d). In addition, the incidence of injuries and chronic diseases such as cancer and heart diseases is on the rise. These indicators demonstrate an urgent need to improve access basic health services, while preparing for a rising demand for more costly specialized health services. GE able enhances the improvement of the healthcare in Yemen. It is because less substitutes available for healthcare product in Yemen. 4.3: Bargaining power of Supplier There are powerful when few large companies and more concentrated than the industry to which they sell no substitutes and industry firm not significant customer to suppliers. Yemen is depending on import of medical products into Yemen. Major suppliers of medical products are from India, Egypt, Europe, UAE and Saudi Arabia. There are quite a number of companies from the Indian subcontinent who supplies cost effective products to the Yemen but as far as quality is concerned, private hospitals prefer to buy from western countries. In order to achieve greatly competitive structures, it was believed that GE should strongly enhance their relationship with those supplier before cooperate their company with Yemen. 4.4: Bargaining power of buyer In this key element, they are powerful when purchase large portion of industrys total output, product sales accounts for significant seller annual revenue, low switching costs and industry products are undifferentiated or standardized and threat of backward integration. In fact, GE has greater bargaining power if it plan to cooperate in Yemen whereby GE usually come out with standardized products to suit local responsive, culture and the product price are standard. I believe if GE cooperates with Yemen that means consumer will get opportunity of buy high switching cost product in healthcare Yemen. 4.5: Rivalry among existing firm Intensity rivalries among existing competitors help GE to understand the strength of Yemen market. There are numerous or equally balanced competitors, slow industry growth, high fixed costs or high storage costs, lack of differentiation or low switching costs, high strategic stakes, strategic interrelationship , emotional barriers, government and social restrictions. Furthermore, if GE helping Yemen population access to basic to the healthcare services is showing a good sign to the company. GE Healthcare has experience to bringing solution to more countries. GE may install of water, power, and communication system by overcome the limited access to potable water in Yemen. Therefore, this is the opportunities to invest into Yemen healthcare. Conclusion GE is renowned for hiring exceptional people and giving them unparalleled opportunities to build their careers and capabilities. Besides that, GE builds culture of integrity in today complex business world demands high governance standards in every area of the operation. GE commitment to full compliance is backed by an independent and full informed board, comprehensive processes, policies, communications and extensive training. Despite of the fact that GE did fraud-attempt in the past that may discredit the reputation; there is simply no other company in the world with such a diverse set of business in which to work and development-focused culture in which to grow. GE is a global infrastructure, finance and media company taking on the world toughest challenges and continually shaped our world with groundbreaking innovation for over 130 years. With four businesses and operations in over 160 countries, GE employees have a unique foundation on which to build their careers, their abilities and their dreams. There is no reason to doubt that GE is imagination at work and create a miracle to life. From jet engines to power generation, financial services to water processing and medical imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help to solve some of the world toughest problems. APPENDIX A ORGANIZATION CHART Shareowners Corporate Executive Office Board of Directors Jeffrey R. Immelt Chairman CEO, GE Michael A. Neal Vice Chairman, GE John Krenicki Vice Chairman, GE John G. Rice Vice Chairman, GE Energy Infrastructure John Krenicki President CEO GE Energy Infrastructure Energy Oil Gas Water Process Technologies Technology Infrastructure John G. Rice President CEO GE Technology Infrastructure Aviation Enterprise Solutions Healthcare Transportation Keith S. Sherin Vice Chairman CFO, GE NBC Universal Jeffrey A. Zucker President CEO NMC Universal Cable Film International Network Sports Olympics Consumer Industrial James P. Campbell President CEO GE Consumer Industrial Appliances Electrical Distribution Lighting GE Capital Michael A. Neal Chairman CEO GE Capital Americas Asia Europe, Middle East Africa Capital Aviation Services Energy Financial Services Real Estate